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Marketing Specialist

Cresten Capital Holdings is hiring a seasoned professional to fill the role of Marketing Specialist.  The Marking Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing lead generation programs.  The successful candidate will play an integral role in building effective strategies that will promote the long-term growth of Cresten. 

Job Duties:

  • Plan and execute initiatives to reach the target audience through appropriate channels, including company websites, social media, email, etc.
  • Conduct market research to find answers about consumer requirements, habits & trends
  • Work closing with the Executive Team on program development and implementation
  • Create and execute lead generation programs
  • Analyze marketing data (results, conversion rates, traffic, etc.) to help shape future marketing strategies. 
  • Ensure creative marketing materials undergo regular review
  • Develop and communicate marketing plans, campaign results and project recommendations to Executive Team.
  • Demonstrate expertise in various areas, including development and optimization, advertising, events planning, etc.
  • Developing and implementing organizational publicity strategies for company events
  • Creating and managing a PR plan, including budgets, timelines, etc.
  • Undertake individual tasks of a marketing plan as assigned

Job Requirements:

  • Bachelor’s Degree in Marketing, Advertising, Communication or related discipline
  • 2+ year’s proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
  • Solid computer skills, including MS Office, marketing software and applications
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
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